As a product designer, I’ve always believed that the first physical touchpoint between a brand and its audience should be both meaningful and memorable. In our collaboration on Scent of Qui, one of the most defining elements was the design of the perfume bottle—a moment where form, function, and feeling converge.

Together with Reza Kaboudmehri, a vital member of our industrial design team, we approached the bottle not just as a container for fragrance, but as a sculptural object—an artifact of memory. The final design is a sleek, curved black bottle with a smooth matte finish and fine, understated detailing. It rests naturally in the hand, inviting interaction. Its fluid shape reflects the flow of scent itself, while the deliberate absence of sharp angles reinforces the brand’s silent, intuitive identity.

Every material we selected was chosen with intent—for texture, for weight, and for its symbolic resonance. This isn’t just packaging—it’s a sensorial experience that begins the moment one lifts the cap. Paired with its minimalist, refined packaging system, the bottle reflects the core values of Scent of Qui: restraint, confidence, and quiet elegance.